WHAT IS DIGITAL MARKETING
Digital Marketing is an umbrella term used for all your company’s online marketing efforts. Basically, a wide spectrum of tactics, leveraging digital channels (E-Mail, Search Engines, Social Media and Websites) which connect current and prospective clients.
Today, offline is a viable form of marketing but cannot compete with digital channels of the online world. This is the exact reason companies focus a large portion of their resources on Digital Marketing; to target audiences where they’re already spending most of their time, online.
GROWING YOUR BRAND
With our Digital Marketing services, let us turn your business website into a revenue-generating tool by driving targeted traffic from Search Engines and Social Media; which convert into your paid customers. We optimize your website, Increase Business Visibility and help you with Social Media Engagement; including Ongoing Promotions.
EXIGENCY is quickly raising the bar, specializing in Analytics, Email Marketing, PPC, SEO, Social Media and Web/Graphics Design. We’re the Digital Marketing solution your business needs, especially in an age where it’s a necessity for well-rounded solution.
BUDGET
The reality of it is, what kind of visibility are you looking for as a result of the advertising? Once you answer this question, that’s your starting point for your budget.
There are very expensive options (see below) in the Digital Marketing world but with the proper strategy, there’s always a happy medium.
- PPC using Google AdWords are an example of expensive tactics. In order to appear at the top of Google search results for keywords, you’ll need to bid against other companies in your industry.
Results tend to come a bit quicker with paid advertising. This method gives us the data we need to build your marketing strategy by having the analytics and metrics of your target audience. A great rule of thumb is to build your businesses organic (free) content, SEO and social media first. This creates a reputable and established entity in which your consumers can rely and then add paid advertising into the strategy.
PLAN
The starting point possibilities are endless but ultimately you’ll need to have a game plan. EXIGENCY will develop the strategy and tactics your business needs to start achieving your milestones.
The use of your current Assets (see below) and new, will increase business lead generation and web-traffic dramatically.
- Blog posts
- Brochures
- Branding assets (logos, fonts, etc.)
- E-Books & Whitepapers
- Earned online coverage (PR, social media, and reviews)
- Info-graphics
- Social Media (Facebook, Instagram, Twitter, etc.)
- Website
RETURN OF INVESTMENT (ROI)
This is perhaps the most difficult area for companies to analyze, when spending money on Digital Marketing strategies.
The exact concept is to improve and optimize your marketing performance but doing so takes time. Having a richer set of data to understand, greatly impacts marketing campaigns on conversion rates and the journey through marketing and sales funnels.
Our team of marketing strategists closely monitor and analyze all digital and web analytics/metrics. This gives the understanding needed to determine true ROI, activities and to identify how each of your marketing initiatives stack up against one another (social media vs. blogging vs. email marketing).
